I-C Liu, WG'97
Senior Executive Vice President
CTBC Bank

Wharton Speaker >> Biography

Mr. Liu has covered the financial sector for over 16 years, before joining CTBC BANK as S.E.V.P in 2013, primarily be responsible for the cards and payments strategy which includes customer segmentation refining, card portfolio review and marketing strategy development. Now more committed into new payment initiatives,E-commerce and M-commerce tactics. He also initiated digital life and mobile commerce strategy to further extend payment market and to create more initiative opportunities.
 
Prior to that, Mr. Liu was the head of Barclays Bank PLC, Investment Banking Taiwan, playing the leading role of Foxconn bond issuing, Hermes-Microvision block trade, Lextar block trade, and TranAsia Airways $75 million convertible bond.
 
As the chairman of the EasyCard corporation from 2010 to 2012, he focused corporate strategies, from launching loyalty program with leading retailers and forming Trusted Service Management (TSM) and Third Party Payment service companies to reorganization in order to increase the corporate efficiency and improve the business operation. In his tenure, the number of EasyCard circulated doubled from 17 million to 33 million, recording an unsurpassed growth rate.
 
Mr. Liu is a native Mandarin speaker, fluent in English, Japanese and Taiwanese. Currently, he is the club president of Wharton Alumni Club of Taiwan and CFA Society Taiwan.

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